NewCo Cincinnati

Session Title: Models for customer-funded business and real life example of InfoTrust

At InfoTrust we've been able to grow from nothing in 2010 to a multi-million technology company in 2015. We are pending Inc 5000 recognition for 2014 that will come out in the Summer of 2015 at around 650% growth over the last 2 years, we are looking at another 100% growth in 2015. But most importantly we were able to grow two businesses - world-class web analytics services company and marketing technology SAAS startups with 0 outside capital. Through our neverending pursuit of learning, we recently had a priviledge of attending live training by John Mullins - London Business School professor, experienced entrepreneur and one of the foremost experts in the world on customer funded business models. This training was like a revelation for us because it put the name on our models and most importantly validated that not only our business models make sense, they have been the most successful in improving the odds in favor of entrepreneurs. At the end of the day, if you could have your clients provide you with cash vs. your investors, whose money would you take first? This presentation will consist of two parts: overview of InfoTrust vision and management practices and brief version of the presentation that Alex Yastrebenetsky heard at the London Business School about the models for having customers provide growth capital. Join us!